Hunter Water wanted to display a demonstration farm that strikes the balance between conservation and sustainable income. John Church Advertising in conjunction with Concept Creative Communications were asked to develop a visual resource in the style of a documentary that complimented a book already in production.

Numerous days were spent on the farm with John, Janelle and the boys shooting footage and interviews.

There were a lot of issues that were to be covered not only in the main presentation but in the subsequent four chapters focusing on specific matters like the river, erosion, soil quality, vegetation and property planning.

The final resource matched with the book to create a complete learning package.