The Greater Building Society has been aggressively advertising their “Get a home loan, get a free holiday” campaign for many years now. The campaign is based on customers of the Greater being interviewed to give their comments on the Greater, its services and product.
It has been Concept’s job to shoot all testimonial material, which is the basis for the television commercials and print advertising. This involved working in the customers homes shooting their comments and then compiling this footage to a usable format off the Greaters timecode lists. From these compile tapes, the final commercials were post produced into the final TVCs broadcast across the eastern seaboard of Australia.
The campaign has now evolved into group discussion testimonials, shot in various locations including conference rooms and full broadcast studios, and then to the “10c off your petrol” TVCs, all shot at a local service station and display homes throughout the Hunter. We have now finished the process of shooting and developing the "Nasty Bank Manager" campaign which you can view by clicking the links below.
The Greater Building Society has been a great client who are always a lot of fun to work with and we look forward to working on many projects together in the future.
New "Nasty" Bank Manager TVC's:
