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Concept has worked in providing Television Commercial (TVC) production services for Advertising for over 20 years. This vast experience in creating content for commercials allows us to focus on the most cost effective and efficient methods of shooting the material required. We often work with either an agency, or direct with the client, to either just organize and shoot a TVC, or alternatively script, shoot and post produce the TVC, all the way to the television station for broadcast.
Concept has full digital broadcast equipment and digital editing facilities to allow us to produce broadcast quality commercials. Audio from our shoots has also been developed into radio commercials for local and interstate broadcast.
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Occupational Health and Safety is crucial to all modern businesses. Concept began life as a production company servicing huge coal mines and port based companies writing, shooting and producing the majority of induction and health and safety videos throughout the Hunter region since the early 1980’s.
Years of experience and knowledge have been developed in the technicalities of Work Cover laws, safety in the workplace and the etiquette of shooting on site in these often dangerous and specific locations. This kind of experience cannot be learnt overnight, and we are very proud of our continuing links with the majority of companies who we have been working with, some for over twenty years.
We continue to work in this field, now creating all our inductions and safety videos on DVD allowing coursework and the delivery of this critical information to be carefully structured and delivered in the best possible manner. We have also used multimedia to allow us to offer full interactive testing and reporting facilities to be available on site, or even remote via the internet, to allow the recording and tracking of inducted employees and contractors.
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Marketing for business today is essential for planned success. Through a well thought out marketing campaign, and using market research to your advantage, a combination of various marketing tools can boost short and long term income. Quality marketing in the form of CD and DVD can be one of the most effective ways to reach your customers, as this can give them a very quick and high impact insight into your business.
By using a consistent message and corporate look, the customer perceives your operation as professional and with direction and purpose. CD and DVD marketing is effective for small and big business. With the use of video, slick graphics, interactivity and animation, CCC can develop memorable experiences for your potential clients to ensure your company and services will come to mind when they are required.
When combined with a targeted mail campaign, CD and DVD can get to the right person and ensure that your marketing has a fantastic return on investment. We would be happy to discuss your marketing requirements and tailoring a marketing package that will suit your business.
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Training and Education plays a major part in all our lives. From our first days at school and well into our working lives, we are going through constant education to better our knowledge and improve our prospects. Now, with advances in technology, we can educate in a different way.
Trainers deliver training material again and again. In today’s litigious society it is essential for trainers to deliver their material correctly, so as to not miss any material which may be essential in the workplace. It has been found that the use of video is one of the most effective delivery methods for training material. Video ensures a consistent message and can be structured perfectly for optimum retention of information.
A trainer can use video as well as face to face interaction to ensure their message is consistent every time they deliver. Interactivity is another great way to ensure the user is learning, as well as having fun at the same time. Kids respond extremely well to interactive learning, and this expanding field is becoming very popular with education bodies throughout the world. CCC can develop and produce all video and interactive training and education material delivered on CD or DVD.
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CCC has worked hand in hand with many Public Relations companies in delivering professional and memorable video based presentations. Ranging from awards ceremonies to product launches, CCC works with the designs and influences of the campaign to ensure our components fit into the homogenous whole of the promotion.
Through direction from the overall creative, CCC can develop any video or interactive element which will complement the overall package and ensure your client will come across as impressive and professional.
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Corporate events can be a great flag waving exercise for any company. Be it an exhibition or a sporting occasion, great video based promotional material can make a huge difference in the clients perception of your products, personnel and facilities. CCC can develop effective corporate video for such occasions, or product videos for new products you may be bringing out into the market place.
Corporate events usually mean a high volume of people passing your stall or area over the period the event is running. You can’t talk to each and every person, so you need a message that they can walk away with. Video is the best way to do this as they can simply watch the video for a while, and if your logo and business name are visible, they will remember you.
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A good mix of various marketing or training tools will ensure your message is communicated effectively. Using a combination of Video on DVD or CD-ROM, interactive multimedia and print material, a package sent out to a prospective client will have a great impact. Packages are also useful for training material to deliver a video and interactive component, as well as good print material and supporting documentation for the students.
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Live performance is worth recording. Be it a musical or dramatic performance, CCC can provide recording services for these events. We have recorded stage plays, dance performances, musical recitals in concert halls and small community halls. With enough planning and the right equipment, recording a live performance can be a great memoir or a great on selling tool.
CCC can record the whole event from one to ten cameras and either edit the material at a later date, or switch the event live to give you a duplicatable result directly after the performance has finished. With over twenty years experience in the shooting of live performance, CCC can ensure your performance is recorded on video for personal viewing or for duplication and distribution on DVD.
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CCC has full digital broadcast quality recording and editing equipment. We can provide equipment and crew for any sized production, be it a tele-movie, film clip, training video or news segment. We have worked with all major television stations (ABC, Nine, Seven, Prime, Ten) in capturing last minute video for news and current affairs programs, as well as for various longer form segments.
CCC has also provided production crew and facilities for Gerald Lawson’s movie, “Little Lies”. This involved a full crew for a 14 day shoot, as well as editing and post production facilities for the completion of the film.
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